A world champion body builder was burnt alive at the wheel of her car after a horror smash with a lorry.

Three-time champion Alejandra Rubio was heading to a tournament in northern Argentina with four of her competitors.

Footage taken moments after the crash shows the vehicle burning next to the lorry.

The other bodybuilders on their way to Santiago del Estero were Elias Torres, Guadalupe David, Emanuel Villalba & Daniel Motivero.

Forensic work is being done to formally identify them.

The lorry driver & his co-driver suffered serious burns & were taken to a hospital in nearby Anatuza.

Rubio had been the president of the Argentine Association of Fitness & Bodybuilding since 2013.She was 3 times world champion in the Fitness & Bodybuilding category.