Let us get one thing straight: with over $260 billion in cash on hand, Apple has the money to buy the James Bond distribution rights.

Not only would winning the distribution rights to the Bond films give Apple a huge footing in a very profitable & iconic movie franchise, but it’d potentially give them a new way to market Apple products & service.

Just picture the scene where James Bond jumps out of a plane & checks the altitude on his Apple Watch as he flies to the ground.

Its huge customer base of Prime subscribers would be a captive audience for James Bond content, even a series version that invites folks to binge watch like Man in the High Castle only with Bond villains instead of Nazis, if licensing rights are as well on the table.

While imagining what Apple & Amazon might do with James Bond is a fun thought exercise, for now, it is just that.

Just picture the weird future where James Bond wears an Apple Watch & Beats headphones.