"Stop & See" is the title of the new short movie Giorgio Armani released on Monday as part of its "Frames of Life" eyewear fall advertising campaign.

 As the high-paced black-&-white images flow on the insistent words of a female voice, the run reflects the relentless pursuit of success by the protagonists.

The crescendo is interrupted when the voice-over quotes "What if we stopped completely?" & each character stops to appreciate the natural landscape that surrounds them, reflected in the lenses of their Giorgio Armani sunglasses.

Once again, the company appointed emerging talents to directthe eyewear campaign.

In particular, the "Stop & See" movie was directed by Pepe Avila del Pino & Kirsten Tan, who took part in the first edition of "Films of City Frames" as NYU Tisch School of the Arts students.

Launched in 2014, "Films of City Frames" is a movie project developed in collaboration with Rai Cinema & aimed at supporting & promoting emerging film directors.

Black-&-white & color images portraying the three protagonists in the Portuguese city flank the short clip.