PG Consulting limited is a business optimization consulting firm that leverages the techniques of business research, cutting edge innovation and scientific economics to provide robust insights that enable business decision makers to achieve accelerated and sustained competitive outcomes. We want to work with you as partners on an on-going basis towards making your organisation more profitable and better performing in terms of its bottom-line.
Job Summary:
- Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
- Keep the department running in an efficient and profitable manner
- Increase customer satisfaction, loyalty and customers’ retention and meet their expectations.
- Develop customer service standards, policies and procedures for the organization or department.
- With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
Duties and Responsibilities
- Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
- With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
- Overseeing PPC campaigns monitoring their performance and return on investment.
- Writing informative and effective search engine optimised copy for the website and external blog postings.
- Using the CRM to maximise online marketing opportunities.
- Managing the company's email marketing campaigns.
- Monitoring return on investment for the different online marketing campaigns.
- Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
- Managing the content diary for social media content.
- Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
- Monitoring social media for company mentions and engaging with customers where relevant.
Key Requirements
- BSc/Hnd with emphasis in Telemarketing Preferred.
- Professional Certification would be an Added Advantage.
- 1+ years Cognate Business Development experience is preferred.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in ecommerce, SEO, PPC, Email marketing, and social media.
- Previous experience in a similar digital marketing role.
- Proficiency in Microsoft Office skills (Excel, Word, PowerPoint and CRM software is Compulsory).
- Proven sales track record
- Must have excellent oral and written communication skills
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